A Sell Through Allowance (STA) is a rebate that the manufacturer gives the retailer on specific products after they have been sold. The sale of the products must be accounted for and reported to the manufacturer. The manufacturer typically suggests a new retail price, but the actual retail price used is at the retailer’s discretion.
There are many factors that come into play when a business decides to play in the Sell Through Allowance game. You'll need reporting and communication tools in order to fully take advantage of these rebates.
Windward System Five on Cloud has the tools that you need to properly manage vendor Sell Through Allowances. Here are some of the advantages that Windward's STA functionality provides:
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Your landed inventory value in stock |
The STA management process allows for STA reporting at regular intervals, which means the back office stays organized, salespeople always have current information, and you maximize profits.
You might be thinking that this is all very helpful, however, I have 400-500 Inventory items on Sell Through Allowance at any given time and their allowances change every month or two. How can I effectively manage this situation? The good news here is that Windward System Five has an STA Data Load function that can update your parts on mass.
Eliminate the hassle of dealing with STA's, realize the rewards, and spend more time SELLING!
If you are ready to put Sell Through Allowances into place, here’s what to do:
Windward clients, please contact your Account Manager to talk about a Professional Services plan to get Floor Planning set up. +1 (800) 633-5750 |
Other Resources include the Windward Learning Academy, which has courses specifically about Setting up and using STA's Visit this Windward Self-Help Link for detailed instructions for the set-up and for various uses of Sell-Through Allowances. |
If you are not yet a Windward client, one of our Business Developers would be happy to talk to you about your current business challenges and see how Windward System Five can help.
Please reach out at +1 (800) 633-5750
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