Windward Insider Blog

Focus Your Showroom Strategically At The Dallas International Lighting Show

Most exhibitors at the 2021 Lightovation Show will be there to display the latest industry trends and product innovations. Windward Software is going there to shed a little light on another important subject: business management software and partnerships.

How to Master Preferred Pricing for Your Customer Base and Win More Deals

You've put a lot of time, money, and energy into procuring the goods that you sell.  Now comes the task of setting an appropriate price for those products.  Having an effective pricing strategy helps solidify your position by building trust with your customers, as well as meeting your business goals. 

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