As a business owner/operator, you are always looking for ways to improve efficiency and profitability. It can be tempting to try new tools when you are frustrated with the results of your current systems. However, newcomers in the software industry sometimes enter the market with little to no experience and miss the mark when it comes to your company's best interests.
Windward Insider Blog
You may not realize this, but as a small business, you and your staff are an easy target for cybercriminals. You may be asking, 'What could your shop possibly have that these criminals want?' The answer to that is your customers' payment information. The best way to protect that information is to make it useless to them. Tokenization is the key to making that happen.
An increasing number of small businesses are shifting from running brick-and-mortar locations and have been dabbling with accepting over-the-phone and e-Commerce payments. Keeping their customers' payment data secure in this rapidly changing environment has its challenges and learning opportunities.