Windward Insider Blog
How Customer Relationship Management Software Helps Car Dealers
Customer relationship management software has helped countless businesses in an array of industry sectors connect with their customers and grow their profit margins. Automotive dealerships are no different.
In fact, establishing strong customer relationships using automotive dealer software is an essential part of the business. It’s what keeps your clients coming back and is an important tool for communicating effectively with your loyal customer base.
Used properly, customer relationship management software (also known as CRM software) will help you develop repeat business through:
- New car sales
- Used car sales
- Servicing and repairs
- Parts sales
If you have a busy parts department, check out our post: 4 Ways Small Business Inventory Software Helps Auto Parts Desks.
Build and Retain More Business
Increasing your sales in the automotive industry can be difficult. There’s a lot of competition in the marketplace, and you need to take advantage of opportunities when they present themselves. Automotive dealer software can help you do this in two ways:
- By engaging your existing clientele
- By creating new relationships through leads
This approach allows you to provide stellar customer service to your current clients, while ensuring there’s a steady stream of potential clients coming through your doors. You can also use it to reach out to past clients to see if there are any potential leads there.
Different Ways to Engage Clients
Customer relationship management software comes packed with handy tools that allow you to reach out to your clients. For instance, you can schedule an email reminder for a customer whose vehicle is due for servicing, or you can issue information about a dealership buyback program or other incentives.
Other ways you can use it to enhance customer interaction include:
- Loyalty programs
- Coupons and discounts
- Payment reminders
By staying in touch with your clients, you make them feel appreciated.
Devote More Time to Your Clients
Customer relationship management software is most effective when it’s used as an integrated component of a business management system. Businesses that use multiple software programs to manage the various aspects of their operations are wasting time.
By using a comprehensive business management software program that includes CRM software, you can manage every aspect of your business:
- Point of sale
Keeping in Touch
People like to communicate in different ways, and your customers will certainly have their preferences. For instance, one customer might prefer a phone call when their car is due for servicing, while another will favour a text message. And other customers will be adamant that you don’t send them things in the mail.
By giving them different options for how they can be reached, it personalizes the service they receive. More importantly, it keeps them happy.
Engaging your customer base is an important strategy in automotive sales? Windward Software’s customer relationship management software is designed to help you provide your clients with the information they need. Call us to learn more.