Windward Insider Blog
How Is Point of Sale Software Technology Driving Retail Profitability?
It’s amazing to think how far point of sale software technology has come in the past few decades. It wasn’t all that long ago that the majority of retailers were simply using cash registers to conduct transactions.
If you were lucky, you might have peripheral devices like:
- Credit card processors
- Receipt printers
- Barcode scanners
These days, those are essential tools for remaining competitive in this fast-paced, consumer-driven world of business. But what else does POS software do for us that we weren’t able to previously? Here’s a brief look…
It Works Everywhere
In the good ol’ days, you had to either be at your desk or the checkout counter to access your point of sale software. It wasn’t until the technology went mobile that you could experience complete freedom to work wherever:
- On the road
- On the shop floor
- At another branch location
- At a trade show
When you have uninterrupted access you have to your business management system, you can accomplish more in a shorter amount of time. To learn more about mobile technology, read our post: Why More Companies Are Including Mobile POS Systems in Retail.
A Mobile Cash Register
Back in the day, it would have been comical to watch a sales associate pick up a cash register and plunk it down next to a prospective customer to conduct a transaction. However, that’s essentially what mobile POS devices allow us to do in addition to busting up lengthy queues, the ability to bring the sale to the customer:
- Shows them you care
- Makes it easier to complete a successful transaction
- Enhances the overall customer experience
The majority of point of sale software is compatible with an array of handheld devices, including smart phones and tablets. The interfaces are intuitive, allowing for easy transaction processing anywhere in the store. And because you’ll require less space for a central checkout area, you’ll enjoy more freedom to configure your floor space for maximum effect.
Product Information at Your Fingertips
One of the most common barriers to making a sale is lack of information. If a customer doesn’t fully understand a product and its features, they’ll be less likely to buy it.
While it would be great if your sales staff memorized every last detail about your inventory, that’s not going to be the case. By arming them with mobile POS devices containing a full catalogue of your inventory, they’ll have the information they need. This includes:
- Product descriptions
- Similar product recommendations
- Customer reviews
- Quantity in stock
- Warranty information
Not only does this help the customer get what they want, it empowers the employee and helps them enjoy their job that much more. In some cases, they may even be able to upsell to a better make or model.
Looking for point of sale software that supports the latest technological innovations? Contact one of our advisors at Windward Software to learn how our integrated POS software helps you manage all aspects of your business.