Windward Insider Blog

Focus Your Showroom Strategically At The Dallas International Lighting Show

focus-your-showroom-strategicallyMost exhibitors at the 2021 Lightovation Show will be there to display the latest industry trends and product innovations. Windward Software is going there to shed a little light on another important subject: business management software and partnerships.

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As a long-time member of the American Lighting Association, Windward Software helps businesses in the lighting industry manage their showrooms effectively using Windward System Five.
"Lightovation is not just about purchasing, the Dallas International Lighting Show is an opportunity to refocus your business strategically & learn from your peers and vendors,"  -Tavish Johnson, Director of Sales and Marketing for Windward Software.
Windward's fully integrated business management system lets you oversee your entire operation using one central program. That includes:
  • Point of sale
  • Accounting
  • Inventory control
  • Customer relationship management

The right point of sale software can help lighting showroom businesses provide an enhanced level of customer service.

Windward Clients explain how System Five helps in their showrooms

Rather than rely on individual programs to manage each of these important business functions, System Five lets you do it all with a single database. As a result, there’s:

  • windward_systemfive_oncloud_1200px_transparentLess likelihood of errors
  • No need for redundant data entry
  • A system of order backlog management
  • Increased communication throughout your company

Meet Windward At The Show

Windward Software will be exhibiting in our shared showroom TM 4432-09 at the International Lighting Show—which runs June, 23-26th.  We're on the 4th floor of the Trade Mart at Dallas Market Center

We are sharing space with our partners XO Logic and SPECTRA Marketing Group. 

We'll also be sure to spend some quality time with our Lighting One and Lights America partners as well.

The Dallas Market Center hosts some of the world’s marquee wholesale events across several retail sectors. Lightovation is one of the biggest that shows that they host.

This five-day, biannual event (the other one is typically held in January) draws thousands of buyers—ranging from small boutiques all the way up to major retailers—in search of the latest trends and product lines for both residential and commercial applications.


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Switch on Lighting Showroom Control

While Windward’s point of sale software will work for pretty much any kind of retail business, the program features a series of industry-specific ‘soft switches’ that unlock enhanced functionality. Lighting showrooms face many unique challenges and our software is designed to address them.

For instance, a common challenge for many lighting stores is establishing pricing for retail customers and contractors. With System Five POS software, you can assign price levels or even contract pricing based on customer type.

Another innovative feature of this software is the ability to assign room-specific shipping labels. Basically, these give your warehouse and delivery personnel and even lighting installers an easy-to-follow guide for a specific project. These labels contain useful information such as:
  • Contractor name
  • Room description
  • Name of fixture
  • Bulb type
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To learn more about the benefits of lighting showroom software, read our post: How ERP Software Helps Lighting Showrooms Serve Contractors and Retail Customers.


To learn how integrated point of sale software can help transform your business, call Windward Software. Our knowledgeable sales associates will be happy to discuss your specific needs.

+1 (800) 663-5750

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